MACROSTATE

While Creative Director at Razorfish I was part of an effort to establish a brand identity for the Creative Department. Born from part of the larger corporate brand, my concepts centered around the idea that we were responsible for creating the “digital future”. Here are some of the mood boards I created to express my vision. I also did the vector illustrations.

I revamped the identity for my Brooklyn-based triathlon and running coach. Later, I applied it to the new team uniforms. I also shot the photos shown here.

This was an interesting challenge. While working as the Creative Director on the Ford account at Avenue A | Razorfish my team needed a visual to explain where the monthly user traffic went after hitting the home page of ford.com. It needed to be big and impressive so I designed this poster which we sent to the client.