MACROSTATE

A website redesign project for a new business looking to change the way musicians and other artists communicate and even collaborate with their fans.

Proposed designs for both a corporate and consumer site redesign project.

Site redesign project for professional run, bike, swim and triathlon coach Jonathan Cane. Developed using Adobe Contribute to allow City Coach staff to manage the site, create new pages, etc.

Animated and interactive demo for healthcare provider. Targeted towards new users needing to understand how to use the service.

Minisite focused on educating consumers about all of the innovative things Ford Motor Company is up to. Dramatic use of Flash and video. Targeted towards three different audiences — soccer moms, NASCAR dads and young, urban professionals.

Top to bottom redesign of Ford Motor Company’s corporate site. Project involved challenging brand constraints and messaging needs. The visual design focused on making the site more consumer-oriented while continuing to support the traditional needs of a corporate site.

Teaser minisite for Sync, the new in-car music and communication system from Ford. Developed a story plot line to hint at the features of the product. Shot live action video on green screen and compiled moving and still images in Flash.

Conceptualized and designed a Flash-based tool that allows users to cull through over 52 different vehicles from across the eight different Ford Motor Company brands.

New site for a boutique chocolate shop in SOHO New York. The physical store had a strong brand appeal and it was important this carried over to the website.

Design concepts of an off-brand site for the pharmaceutical firm Astra Zenica that supplies information to women suffering from OAB (overactive bladder) issues. The client wanted to see a variety of looks that might apply to different age groups.

An old pet-project of ours. PhotoForums was a photographers’ community where people could post pix, comment and generally discuss all things photo.

Proposed designs for a personal retirement account dashboard. Strong emphasis was placed on using well designed charts, graphs and intuitive visual queues to aid the audience in making sense of their account.

These are some quick sketches that show how we like to start concepting. Quick, simple idea generation with pen and paper (or a whiteboard) that keeps the story we’re trying to convey about your brand top of mind.

Site redesign for a New York-based still photo production company. A simple, straightforward site built on the Adobe Contribute platform to allow the client to do updates in-house.

I did a stint with this eager start-up as their VP, Creative Director. Came up with some cool ideas, but sadly the market (or lack there of) caught up with them and very little got implemented.

Concepted and designed a collection of rooms for incorporation into this extravagant minisite. Each location was sketched, refined and then mocked up using Adobe Illustrator and Photoshop. Final art was turned over to 3D modelers for creation.

Companion site for the book The Athlete’s Way written by Christopher Bergland. Chris wanted a simple clean site that complemented the look of his book. He also requested an online forum be installed so that readers could discuss the themes of the book.

A home page and top level redesign intended to “refresh and enliven” the stayed and dull corporate site. Special attention was paid to bringing the different sub-brands to the foreground.

Site redesign project that focused on reorganizing an outdated architecture, visually clarifying different products and providing more space for promotions.