Strat-O-Matic Website UX

Hitting a UX home run for a 50 year old fantasy sports game

The Challenge

Help a true mom and pop company, that lives and breaths their games, to step back and take a fresh look at how they organize a complex and finely detailed product listing with the goal of improving the online shopping experience.

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What I Did

forex charts Strat-O-Matic reached out to me directly to help them with their website. I had not previously heard of of the company, but when I sat down with the executive team and they began to fill me in on the history of the company I realized that I had seen ads for Strat-O-Matic years ago in the back of my comic books as a kid. Created in 1961 by Hal Richman, a mathematics student, the original Strat-O-Matic baseball game had been advertised in the back pages and I remembered some of my friends playing it with that dads. www iqoptio com

opcje binarne wykresy świecowe As I got started, the main challenge of the project became really clear: Stra-O-Matic players, known as “Strat-O-Fanatics”, really don’t want you messing with their game. They think about it in a very specific way; ways that sometimes don’t follow an outsider’s logic.

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fare soldi con opzioni binarie programmi simulazione User testing or interviewing was outside what the client’s budget would accommodate, so I had to work closely with the staff (perhaps the most rabid Strat-O-Fantatics) to make sure that any proposed changes would work with the community. This resulted in some arm wrestling between UX best practices and Fanatic thinking, but in the end we were able to work everything out.

siti binari con conti demo app android opzioni binarie The end deliverable that I turned over to Strat-O-Matic for development simplified the choices on the homepage to better direct users to their area of interest, reorganized the main navigation into a mega drop down menu for better grouping and streamlined the product finding process for users who were new to the world of Strat-O-Matic. This was all done as a clickable prototype that was then turned over to 3rd party developers for implementation.

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auto opzione binarie means share market Simplifying the main nav was the biggest victory here. Boiling things down into three areas of action was a challenge, but it worked to focus users of all levels of familiarity with Strat-O-Matic.

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qual è il miglior intervallo di tempo per negoziare opzioni binarie The other area that turned out to be very successful was the Game Finder. There are literally dozens of different Strat-O-Matic games types. Everything from old school paper versions to the modern online digital incarnations. For new players is had previously been a real challenge to figure out which game to invest in. The Game Finder made all of the options much clearer.

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