New Holland Website UX

Big machines need big thinking.

The Challenge

guida sulle opzioni binarie Respond to an RFP from New Holland, the makers of enormous specialty agriculture equipment (i.e. giant tractors, combines, etc.), with a proposal on how better organize their website. The core challenge being, how do you serve a user base that ranges from smalltime farmers with a few dozen acres who want a tractor to rip up a stump to huge farming corporations with tens of thousands of acres that want a fleet of GPS guided corn harvesters.

What I Did

binära optioner live My client, JPL Creative, asked me to come in and be the UX lead on this pitch. They really wanted to hit it out of the park and do more than just a Powerpoint presentation. They wanted to show some strong creative solutions that were built upon sound UX thinking.

corso di trading gratis To get started, I went down to Lancaster, PA and participated in a day-long brainstorm with the two-person strategy and creative team at JPL. We chewed through the specifics of the RFP and targeted the things we needed to focus on. Next we put on our farmer hats, roughed out some strawman personas on the whiteboard to help us stay focused and then looked at the current New Holland site to identify areas of improvement.  We looked at high level things like the navigational structure, the nuts and bolts of the product detail pages and most everything in between.

trading on line tutorial We came out of that meeting with some rough sketches which I then brought back to Brooklyn and fleshed out into tighter ideas (see last whiteboard sketch below). After JPL approved the sketches, I then moved on to making tight wireframes in Omnigraffle. These wireframes were then used to guide the design team as they mocked up the proposed screen designs.

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indicatori forex intraday The results of our day-long brainstorm meeting.

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These are a sampling of the final wireframes that I created as my final deliverable for the pitch. All of the annotations are mine.