LunaJets Website UX

A bespoke user experience for elite world travellers

The Challenge

Architect a responsive website for a high-end concierge-like jet management service who’s clients are wealthy travelers and plane owners.

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What I Did

ez binary options My client, Creative Feed, here in New York had been engaged by, LunaJets, in Geneva, Switzerland, to completely overhaul their ancient, clunky and, from a business perspective, highly inefficient website. At the point in which I joined the project, Creative Feed had done some preliminary UX planning and laid out the goals for the new site, but it was left up to me to define the ways in which these goals would be achieved.

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opzioni binarie Neteller One of the main goals was to create a more mobile-friendly site experience. After great discussion about how to do this — native app vs. mobile website, etc. — it was determined that the best way to allow LunaJets to leverage technology to create efficiencies while also maintaining their personal bespoke service was to build a single responsive site.

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forex dengan modal 1 juta When architecting responsive sites, I prefer to start with mobile and work up from there. Unfortunately, due to certain previously agreed upon commitments with the development team in Poland, I had to start with desktop and work down. This was challenging and sometimes a real struggle. I worked around this by thinking laterally about the responsive views while pushing down vertically through the desktop experience.

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binära optioner sverige skatt This approach worked well as I was also contracted to do the UI. Knowing ahead of time how the desktop experience would respond to the constraints of mobile, I was able to shortcut most of the wireframing process for mobile and simply collapse the desktop designs down in Photoshop.



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