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gfare soldi in borsa “There are other more established and larger companies out there. We are a relatively new entrant. We need to punch above our weight in terms of everything we do to attract customers.”
“We are growing fast and need branding that will carry us to the next level. Our current branding has been diluted over time, and there are no set rules for producing branded materials.”
http://gsc-research.de/gsc/research/hv_berichte/detailansicht/index.html?tx_mfcgsc_unternehmen[uid]=877 binäre optionen absichern de strategie 11: What goals are your customers are trying to achieve when choosing your company?
“They want to sleep better at night knowing that they did something special for their children.”
One of the things that Americord wanted to drive home with the new identity was that they had an entirely different way of thinking about the business than their competitors, most of whom were “me too” types that followed the direction of the industry leader.
To begin this process, I started looking at color. I took the marketing materials (brochures, websites, etc.) of each competitor and boiled their color palettes down to the most prominent eight colors. I then did the same for the top websites frequented by women within the target demographic (women are the prominent decision makers in this market).
The results highlighted an interesting gap. The competitors sites all boiled down to a cold and corporate palette, while the frequently visited sites all had either warm and friendly palettes or bright and sophisticated ones. This insight drove the decision to go with a brighter, more consumer-friendly color palette. It also helped guide later decisions around font and the choice of different graphic shapes.
I produced three initial concepts with a total of four designs. They ranged from human to futuristic to strong, smart and trustworthy.
The client liked both human and the futuristic concepts. I worked to combine the two and then blow out the design to show how the identity might be applied to different instances.
Through many rounds of iteration, the final logo sadly lost all of its human qualities. The end result is a scientific-looking circle with slightly off center dots. The idea being that the design represents abstract elements like DNA bands or cells or research data points.
The final deliverable was a style guide that showed the dos and don’ts of how to apply the identity elements. This was important for the sake of brand consistency since Americord outsources a lot of design work to different resources.