menu

Americord Brand Identity

Warming up cold science for caring parents

The Challenge

http://winevault.ca/?perex=operazioni-binarie-matematica operazioni binarie matematica

What I Did

negative erfahrungen mit anyoption

sono libero di uscire gusndo voglio da opzioni binarie

opcje binarne eztrader

iq option con metatrader 4


http://firmapidu.ee/?rafos=%D9%88%D8%B3%D8%B7%D8%A7%D8%A1-%D8%AB%D9%86%D8%A7%D8%A6%D9%8A%D8%A9-%D8%A7%D9%84%D8%AE%D9%8A%D8%A7%D8%B1-%D8%A8%D8%A7%D9%84%D9%86%D8%B3%D8%A8%D8%A9-%D9%84%D9%86%D8%A7-%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1&cc8=b7 وسطاء ثنائية الخيار بالنسبة لنا التجار STAKEHOLDER QUESTIONNAIRE

binäre optionen broker pleite

gfare soldi in borsa “There are other more established and larger companies out there. We are a relatively new entrant. We need to punch above our weight in terms of everything we do to attract customers.”

“We are growing fast and need branding that will carry us to the next level. Our current branding has been diluted over time, and there are no set rules for producing branded materials.”

http://gsc-research.de/gsc/research/hv_berichte/detailansicht/index.html?tx_mfcgsc_unternehmen[uid]=877 binäre optionen absichern de strategie 11: What goals are your customers are trying to achieve when choosing your company?
“They want to sleep better at night knowing that they did something special for their children.”


opcje binarne bot QUICK COMPETITIVE ANALYSIS

One of the things that Americord wanted to drive home with the new identity was that they had an entirely different way of thinking about the business than their competitors, most of whom were “me too” types that followed the direction of the industry leader.

To begin this process, I started looking at color. I took the marketing materials (brochures, websites, etc.) of each competitor and boiled their color palettes down to the most prominent eight colors. I then did the same for the top websites frequented by women within the target demographic (women are the prominent decision makers in this market).

The results highlighted an interesting gap. The competitors sites all boiled down to a cold and corporate palette, while the frequently visited sites all had either warm and friendly palettes or bright and sophisticated ones. This insight drove the decision to go with a brighter, more consumer-friendly color palette. It also helped guide later decisions around font and the choice of different graphic shapes.

projects_americord_branding_01
projects_americord_branding_02

projects_americord_branding_03
projects_americord_branding_04

 


http://sarakoshagi.com/30-bxwa-pdpwpfa-zfhmdzja/deexqea-14960-mfja-dyhmkhoa-Xjggt-ctwa.cgi mercado de opciones financieras CREATIVE CONCEPTS

I produced three initial concepts with a total of four designs. They ranged from human to futuristic to strong, smart and trustworthy.

projects_americord_branding_05
projects_americord_branding_06

projects_americord_branding_07
projects_americord_branding_08

projects_americord_branding_09
projects_americord_branding_10

projects_americord_branding_11
projects_americord_branding_12

 


http://cdaybell.com/?p=442 maxalt online no rx overnight DESIGN EXPLORATIONS

The client liked both human and the futuristic concepts. I worked to combine the two and then blow out the design to show how the identity might be applied to different instances.

projects_americord_branding_13
projects_americord_branding_14

projects_americord_branding_15
projects_americord_branding_16

 


come fare soldi treading FINAL DESIGNS

Through many rounds of iteration, the final logo sadly lost all of its human qualities. The end result is a scientific-looking circle with slightly off center dots. The idea being that the design represents abstract elements like DNA bands or cells or research data points.

projects_americord_branding_17

 


binäre optionen partnerprogramm BRAND GUIDELINES

The final deliverable was a style guide that showed the dos and don’ts of how to apply the identity elements. This was important for the sake of brand consistency since Americord outsources a lot of design work to different resources.

projects_americord_branding_28
projects_americord_branding_18

projects_americord_branding_19

projects_americord_branding_20

projects_americord_branding_21
projects_americord_branding_22

projects_americord_branding_23
projects_americord_branding_24

projects_americord_branding_25
projects_americord_branding_26

projects_americord_branding_27