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AAFMAA Website UX

Rearchitecting life insurance for those most in need

My Role

opcje binarne skuteczna strategia AAFMAA is one of the oldest life insurance companies in America dedicated to attending to the special needs of U.S. military service members and their families. My client, Unison, in D.C. has worked with AAFMAA for a long time and recently completed developing new brand and consumer marketing strategy for them. Part of rolling the new strategy out involved completely reenvisioning the consumer website, customer service portal and mobile site. For this, Unsion asked me to step in and take a hands-on role in leading the user experience strategy and user interface design aspect of this project.

The Challenge

fare soldi online con opzioni binarie Previously, AAFMAA had done little to differentiate and digitally market their services to their three main audiences — active military, military spouses, retired military. Building on the foundational strategy work that Unison had done, I came in and added a digital perspective to things and established unique starting places for each persona that supports their different needs and concerns. Additionally, I took the first step in transitioning their customer service portal from a purely functional/transactional experience to one that helps and assists customers make smart decisions about the often confusing world of life insurance.


differenza tra trading e opzioni binarie USER JOURNEYS

opzioni binarie a 30 secondi Below are two detailed user journeys: one that mapped the current journey and another that mapped the desired path. These documents were critical in helping everyone better understand the challenges consumers faced through the insurance buying lifecycle. Each journey identifies the customer need, their actions and potential communications as well as their touch points with AAFMAA via different media types.

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After the journeys were mapped, I moved on to the sitemap and began to explore the different ways that the site content could be structured.

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ثنائية الخيار آلة حاسبة على الانترنت WIREFRAMES

The final UX deliverable was a clickable prototype that I completed in Axure. Doing the wireframes in this manner was critical in helping the client understand the scale of what we were undertaking. It was also incredibly helpful for the in-house and 3rd party developers in completing their tasks.

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