That’s my goal with every project and I have over 20 years of interactive design experience as a Creative Director and User Experience Lead to guide the way.
I spent over a decade inside big agencies doing this, but now I work directly with companies and partner with agencies of all scale to create digital experiences that enliven their brand and those of their customers.
MACROSTATE is just me, but its not a one-man-band. I have a go-to collection of experts that I work with to fill in any areas of expertise that I alone cannot provide. This approach creates the perfect team at a budget-friendly scale that my clients really appreciate.
The creation of images that tell a brand story, show a product/service or capture an important moment. Visit my photo portfolio for more.
Who I work with…
Big agency or small, local brand… it doesn’t matter.
One of the things I enjoy about being a consultant is the diversity of projects it brings. Some days I’m working with large agencies on national or international campaigns, while other days I’m helping a local start-up figure out how to talk about themselves.
With my extensive agency background as a creative lead, I can take on large projects and drive the user experience or creative strategy while also being hands-on and doing what needs to be done.
When working directly with a brands, I offer big agency thinking without the associated overhead and lengthy timelines.
Creative or User Experience lead with 20 years experience
Ability to think strategically
Hands-on with creation of deliverables
Big agency thinking without the cost
Quick, affordable approach based on research not on what’s tendy
Network of partners customized to your particular needs
"Geoff is a thoughtful, collaborative, reliable professional gifted with the rare ability to develop uncluttered, effective and engaging user experiences for products, services and communication channels. His ability to think holistically about user engagement enables him to develop solutions that combine always innovation with common sense and always with an eye toward the business goal."
− Andrea Fabbri / Director of Strategy, NY Office / Branding Business
"Geoff Badner is the best interaction designer I have ever worked with. I've known Geoff for twenty years and he consistently creates the most visually pleasing and navigationally coherent designs, period. But better than that, Geoff thinks. I mean he really takes the problem you present him and tears it apart in ways that never occurred to you -- and doesn't rest until he has figured it out. Because he is so good, Geoff is busy -- but do not let that stop you. Keep after him until he finds time for you. It will be the best design decision you make."
− Dan Roam / Author / Back of the Napkin
MACROSTATE is the portfolio of user experience and digital design consultant J. Geoffrey Badner. I am based in Brooklyn, NY, but work with clients all over the country. If you would like to learn more about me, please read my bio.